TikTok's online food business will provide followers viral culinary trends.

TikTok's online food business will provide followers viral culinary trends.
09 February 2022

TikTok's online food business will provide followers viral culinary trends.

TikTok's online food business will provide followers
viral culinary trends.


App for generating short videos in China TikTok is
getting into the internet food market, and has partnered with Virtual Dining
Concepts (VDC), a virtual dining industry leader, to develop 'TikTok Kitchen.' The
menu will be inspired by TikTok's most popular viral food trends, which are a
huge hit on the platform. With over 1 billion subscribers, TikTok is a platform
for creators to share food videos, ranging from inventive recipes to kitchen
tips. The menu would honour creators while also giving restaurants around the
country the option to opt-in and become market partners, according to a
statement from the firm.


TikTok and VDC are anticipated to launch roughly 300
spots in the United States to begin with, with plans to expand to around 1,000
by the end of 2022.Working with the TikTok team on menu creation and the
overall mood of the brand has been really inspiring, and I am ecstatic to
announce our newest VDC concept, TikTok Kitchen, which will be our first with
an ever-changing menu," "We were in unknown terrain when we released
MrBeast Burger last December. Mr Beast Burger is now considered the absolute
primary mover in the virtual space, with outlets opening across the United
States and worldwide, and we believe TikTok Kitchen is in the same
stratosphere," he added.


TikTok Kitchen proceeds will go toward supporting
the creators who inspired the menu item, as well as encouraging and assisting
other artists to express themselves on the platform, in line with TikTok's ideal
to inspire creativity and offer joy to its users.


The menu will be based on TikTok's most famous viral
food posts and will be revised quarterly to keep the brand current and fresh.


Restaurants will receive training materials,
recipes, packaging, and more once they have been certified to carry TikTok
Kitchen, according to the business.